Nike's Commerce Account
Ecommerce sector
Clients: Dick's Sporting Goods, Hibbett, FootLocker, JD Sports & Champs.
Challenges:
Nike has very clearly defined standards regarding typography, color palette, logo usage, tone of communication, and photographic imagery. The designer must rigorously follow these parameters to ensure visual consistency without sacrificing creativity.
Retail is dynamic: promotions, product launches, and seasons change rapidly. This means working under pressure, juggling priorities, and being prepared to make quick adjustments.
Balance aesthetic appeal and innovation with sales and marketing goals.
Design for various formats and devices, which required understanding the technical specifications and limitations of each platform.
Activities: Digital media designs, banners, GIFs, videos and carousels.
Result: It ensured that each piece or project maintained the brand’s coherence and visual identity, which in turn strengthened Nike’s recognition and reputation among its customers.
As part of Accenture's Commerce account, my creative efforts are centered on producing top-notch visual materials across diverse projects tailored for clients in the ecommerce sector.
My core activities included:
I was responsible for creating promotional and advertising materials that reinforced the brand’s identity, ensuring each piece I produced adhered to established style guidelines.
I had to adapt this content to multiple formats and channels while consistently maintaining visual coherence and communicative impact.
In addition, managing deadlines and meeting launch schedules was critical, as working under tight timeframes and potential last-minute changes demanded agility, organization, and immediate responsiveness.
Lastly, continuously monitoring trends and paying close attention to feedback allowed me to adjust visual strategies, enhance message effectiveness, and ensure an optimal experience for the target audience.
Banners
Carousel
GIFs
Ecommerce
